Producers like you have spoken, and NPB is taking action. Demand is the driving force behind pork’s future, and in 2025, NPB is making a bold investment to increase demand by launching a new consumer campaign. This is more than a campaign—it’s a transformational shift to ensure pork remains relevant and desirable in the marketplace.
This initiative isn’t just about making noise, it’s about delivering real results. Success requires taking risks, embracing change, investing in innovation and staying ahead of the curve.
This week, at the National Pork Industry Forum, NPB gave a sneak preview of the campaign, which will be fully launched in May. The team is working hard to test, refine and prepare to make a bold, industry-wide push to redefine pork’s place on the plate.
The upcoming brand campaign highlights the flavor and versatility of pork to appeal to Millennial and Gen Z Americans. It enables industry supply chain partners to focus on selling flavor instead of just pork. This research-backed, digitally-focused campaign connects consumer motivations and emotions. Just wait until consumers…
TASTE WHAT PORK CAN DO.
The risk of doing nothing is big. The result of doing something is bigger.
Read more about how NPB is shaping the future of pork.
[Source: National Pork Board 14 March 2025]