The National Pork Board’s (NPB) board of directors met June 6 – 7 at the World Pork Expo. The 15 member board adopted the critical issues and operating principles it will use to direct the board’s activities and funding in 2007.
The five critical issues identified by the board include:
- The way the industry can positively impact the customer’s and the consumer’s purchase of pork.
- The trust and image of the industry and its products.
- The development of human capital.
- The profitability and competitive advantage of U.S. pork.
- The safeguard and expansion of international markets.
In addition, the board approved new statements outlining its Mission, Purpose and Core Values which read as follows:
- Mission – The National Pork Board harnesses the resources of all producers to capture opportunity, address challenges and satisfy customers.
- Purpose – The National Pork Board contributes to the success of all pork producers by managing issues related to research, education and product promotion and by establishing U.S. Pork as the preferred protein worldwide.
- Core Values and Beliefs – The National Pork Board earns the trust and support of its investors and customers by: Exceeding the expectations of its stakeholders; providing the scientific research that allows pork production to be measured objectively and that maintains U.S. Pork as a safe, high-quality and high-value product; educating the public about modern pork production; addressing consumer demands for socially responsible pork production; adding measurable value to U.S. Pork; promoting teamwork within the pork industry.
The board’s next meeting is July 19 – 22 in Philadelphia.
Source:
National Pork Board