Canada Safeway, in cooperation with the provincial pork organizations, has instituted a new labeling program by which the grocer will inform consumers about the origination of pork products.
The goal of the program is to raise consumer awareness of locally produced pork products. The labels will indicate which products were produced in each of the four western provinces (Manitoba, British Columbia, Alberta and Saskatchewan). The respective provinces’ pork organizations will have their tag line and web address on the label along with a statement indicating Safeway’s support of pork production in the local province.
Source:
Farmscape.ca, April 12, 2006